Web design is important. You want to delight you users as soon as they come to your site. It is why all web designers constantly seek to keep ahead of the curve as far as emerging trends in web design are concerned.
But as I have heard it described, the web design is the showroom for you products. If you are selling online, once you have the showroom nicely presented, you need something to put in the showroom.
And what you put in the showroom is the content.
To start off with, when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly.
That means that the headline is all important. Thanks to computers, people now have very short attentions. If you can’t entice them in the first 3 to 5 seconds, you have lost them. People want to know what it is your business can do for them.
The stat is that 8 out of 10 people will look at your headline. Only 2 out of 10 people will read the rest of your content if there is no headline to engage them.
When it comes to writing articles or blog posts for example there is the 50/50 rule. Spend 50% of your time crafting the headline and the other 50% of the time writing the article. There is sense in this. People skim the internet and then delve deeper when a headline engages them.
Once you have the headlines sorted out you then need engaging content, naturally enough. The headline says, “Look, over here”. The content justifies why they are looking. Every single sentence must entice the user to want to read me. You have 8 seconds to engage a user. (It’s why I keep my blog posts short). In addition to text, images also help.
Once you have engaged the reader, if you are selling something you need a call to action. But more on that in another blog post. I don’t want to go on too long.