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Let’s talk about SEO again for a moment.

I want to start with the notion that anyone can guarantee you page one on Google. This is utter rubbish. Google themselves say this:

“Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, we get these spam emails too:

“Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.”

Now what I like about this is that I have received the exact same email! I would suspect that some of the readers have also received the same email themselves.

I also love the “burn fat pills at night” reference. Any unsolicited email offers should go to the same place – the trash.

The article also gave an example of a company that had promised page 1 on Google to a number of customers, had failed, been taken to court and ordered to pay restitution.

The point to this story is this. No one can guarantee page 1 on Google.

The article says so directly. Personally if Google says this, I think it would be wise to believe them.

So what is in when it comes to SEO in 2015? Well a lot of things are out. Meta descriptions and meta keyword loading of your page have become less and less relevant in favour of –

CONTENT

So here are some tips.

Engaging content that people want to read. For example consider adding a blog to your site.

Mobile friendly (I’ll keep saying it until the message gets through)

Clear specified location (there is a way to make this friendly to Google by the way). When you think about it, this is a real clincher for many businesses. If I want a pizza, these days all I have to do is speak into my phone and say something like “Pizza Bar Henley Beach” and a list of pizza bars in Henley Beach comes up. Usually with a little map (if they have set up their website properly) and a link that says call. I press that button and I’m ringing. The old ways of looking up a number in a directory and then copying it to the phone are gone.

Page titles are still important – for example “Pizza Bar Henley Beach South Australia” as title will help a lot.

These tips will help. There are other things to do with the page structure, that I as an SEO look at too. These little things assist with making the page Google friendly but will not trump content.

By the way, it seems surprising but I have had clients in the Adelaide area who wondered why they weren’t being seen on search queries. When I did an evaluation of their site, I found the word “Adelaide” was nowhere to be found. It’s often the most basic of things that are overlooked.

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